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Colorants
vibrant colors,
vibrant products

​Consumers are increasingly paying attention to the ingredients that make up their food and drink, which is strengthening the trends towards sustainability, naturalness and clean label. We meet this demand with a diversified portfolio of natural and artificial colors.

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Innovation and experience in nutrition

Color delights the senses and plays a key role in the success of food and drink products. As a crucial communication tool, color can reinforce brand identity, indicate flavors, provide sensory clues and attract consumers' attention.

With our technical knowledge and formulation expertise, our color experts develop high-quality, stable and vibrant natural color solutions.

Our diverse color portfolio helps you bring your products to market faster, offering visually appealing foods and beverages that consumers crave.

Suco de Beterraba e Bagas

Our range of natural dyes

Our high-quality natural colorants use selected raw materials and advanced technology to ensure vibrant and stable colors. These colorants are derived from nature, providing attractive visual solutions for food and beverages.

Natural dyes available:

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  • Chlorophyll

  • Carbon black

  • Red and purple anthocyanins

  • Carmine red cochineal liquid 3%

  • Red carmine cochineal powder 3%

  • Fat-soluble annatto

  • Water-soluble annatto

framboesa Iogurte

Consistent colors for all applications

For applications that require consistent and intense colors, we offer a comprehensive range of artificial dyes, all produced to the highest quality and safety standards.​

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Available colorants:

  • Twilight yellow

  • Tartrazine yellow

  • Bright blue

  • Indigotine blue

  • Caramel IV

  • Caramel I

  • Titanium dioxide anatase

  • Wine purple

  • Leafy green

  • Allura red (40)

  • Bordeaux red

  • Ponceaux red (4R)

Partnership and innovation

Our team of experts is constantly exploring new materials and technologies to offer a variety of color shades, manage costs and improve product stability. We understand the importance of color in the success of food products and are here to help you create exceptional products that meet consumer expectations.

Contact us to find out more about our color solutions and how we can help color your products naturally and effectively.

Suco Verde

Application markets

  • Bakery

  • Energy drinks

  • Alcoholic drinks

  • Soft drinks

  • Snacks & chips

  • Soups, sauces, mayonnaise, ketchup

  • Canned food

  • Dairy products and ice cream

  • Açaí

  • Meat and meat products

  • Functional foods

  • Alimentos à base. plantas (Plant Based)

  • Food supplements

  • Diet food
  • Sports nutrition

  • Confectionery

  • Animal feed

Haven't found your market? No problem, get in touch now.

Do you need a specific colorant?

Understand how Total can help you deliver unforgettable food and experiences with our technical support and services.

Garrafas de suco

Comprehensive color solutions

Visual enrichment: We enhance the appeal of your products with vibrant, natural colors that delight consumers.

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Conservation and color stability: We ensure that your colors remain consistent and stable throughout the life of the product, maintaining visual quality.

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Custom color profiles: We develop tailor-made color solutions to meet the specific needs of each application, from food and beverages to bakery and confectionery products.

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Become our partner!

For more information, requirements, technical information or questions, feel free to get in touch. We'll be happy to help!

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Create new sensations with us

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